Yogi Sadie Website

I created the brand identity and web presence for Yogi Sadie—a.k.a. Sadie Chandlett-Avery—a yoga instructor, fitness writer and In-House Yogi at Cliff Bar in Oakland.

In addition to being a knowledgable and approachable teacher, Sadie is an extremely talented writer. She writes a well-circulated blog and is currently working on her first book. Imperative was that the site serve as a showcase for her writings and foster a sense of community among her students.

I created a simple identity system for Sadie that included a logo, color palate, and templates, that we used when designing the site.


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