Connecting Youth and Business Toolkit
This toolkit was developed to help businesses launch or expand programs supporting underserved youth. Gap Inc. has years of experience in developing their own youth-focused programs, so the company wanted to share their learnings with other good corporate citizens. I worked closely with the Gap Foundation teams in San Francisco and New York to develop this important external-facing resource.
It’s designed for companies of all sizes, and contains lots of detailed information and resources. A clutter free, digestible, and easy to navigate system was essential when developing the concept. Through color- and graphic-based systems, readers are guided through the processes of assessing their companies’ capabilities for engaging youth, piloting a variety of youth-centric programs, and assessing these programs’ impact on their company and community.
I also worked on a subsequent revision 1.1 of the toolkit, and helped advise agency Blue State Digital in the creation of a web version of the toolkit.
The toolkit launched at the White House (yes, the one in Washington D.C.) and has since received praise from company and political leaders around the country, all the way up to President Obama himself.
Gap Foundation President Bobbi Silten helped lead the development of the toolkit in partnership with McKinsey & Company, Corporate Voices for Working Families, and the Taproot Foundation.
Download a PDF of the toolkit here.