Ascend Body Brand Identity

I created the brand identity for Ascend Body, a full service personal training gym/studio in San Francisco’s Mission district.

I worked closely with the owners to develop a flexible, robust identity system and tone of voice for communicating their service areas to a wide range of customer types. Over the course of one year, we gradually rolled out their new look and feel to signage, direct mail marketing pieces, social media channels, t-shirts, their existing website, and much more.

As with every client, I delivered the tools for Ascend to maintain their own brand as much as possible—templates for social media graphics, marketing pieces, and other print collateral, a library of professional photos shot on-site, and guidelines for color, logos and photos. I also continue to work with the Ascend team on a regular basis, supporting their evolving design needs.

The Ascend team has been exceptionally pro-active about about leveraging the new brand in a variety of marketing vehicles and results have been spectacular—the gym is teeming with new clients and trainers, and is now a household name in one of San Francisco’s most competitive and popular neighborhoods.

Ascend-Assorted Ascend-Promo-Packet


Digital-ExperienceShane-with-BikePoster - Choose Happy

Poster - Eat on Purpose

Posters promoting the different service areas offered by Ascend