2012 Gap Inc. Annual Report
The Global Communications team at Gap Inc. tapped me to help produce their 2011 Annual Report. I worked closely with the in-house design team on executing a concept vetted by the CEO and other executives.
The report was pretty visible externally and set the tone for how investors perceive the company’s direction. It covered Gap Inc.’s many divisions and initiatives through imagery and fact call-outs.
Final production and press checks were done in-house—which is always a bummer because press checks are one of my favorite field trips! However I did a lot of work on bringing the concept to life and solving some pleasantly tricky design challenges. Also, annual reports to shareholders are heavily regulated by government agencies, so getting it done right and on time were very important in this project.